Technical SEO

Have you ever noticed that when a website takes too long to load, it can turn off potential clients? It’s not just a user frustration – Google also prefers websites that keep visitors engaged for longer periods. This signals that the website effectively meets user search queries, leading to higher rankings on search engines.

At Virtual Digital, we specialize in resolving website technical issues to ensure your website operates at its best. If your site is struggling with slow loading times, it’s crucial to address the underlying technical SEO issues. Let us assist you in improving your website’s speed and overall performance.

Have a look at the Technical On-Page SEO aspects that can affect your website online visibility and ultimately your sales.

Website Structure: Ensuring a clear and logical website structure that is easy for both users and search engines to navigate. This includes creating a hierarchy with well-organized categories and pages.

Clear Hierarchy and Navigation: Logical Organization: Enhance your Technical On-Page SEO  and arrange the content in a logical hierarchy. For example, the homepage should lead to category pages, which then link to individual product or service pages.

Navigation Menu: Use a clear and intuitive navigation menu that reflects the hierarchy of the site. This helps users and search engines easily navigate through different sections.

URL Structure: Descriptive URLs: An important aspect of Technical On-Page SEO is to create descriptive and readable URLs that include relevant keywords. Steer clear of extended sequences of numbers or symbols.

Consistency: Maintain consistency in URL structures throughout the site. This makes it easier for search engines to understand the relationships between different pages.

Internal Linking: Contextual Links: Using contextual links within the content to connect related pages improves your Technical On-Page SEO. This not only enhances the user experience but also helps distribute link equity across the site.

Breadcrumbs: Implement breadcrumb navigation to show the path a user has taken and help them understand the site’s structure.

Sitemap: XML Sitemap: Generate and submit an XML sitemap for indexing by search engines.. This file provides a roadmap of the website’s structure and helps search engines index pages more efficiently.

HTML Sitemap: Include an HTML sitemap for users to navigate through the site easily. This is also important  for Technical On-Page SEO.

Content Silos: Group related content into thematic silos or clusters. This helps search engines understand the topical relevance of different sections of the site.

Header Tags: Employ header tags (H1, H2, H3, and so forth) for organizing and structuring your content represents the main heading of a page, followed by subheadings using H2, H3, and so on.

Avoid Orphan Pages: Ensure that every page on the site is linked to from at least one other page. Orphan pages (pages with no inbound links) may not be crawled and indexed effectively.

Pagination: If your site has paginated content (e.g., multiple pages for a single category), use rel=”next” and rel=”prev” tags to indicate the relationship between paginated pages. This aids search engines in comprehending the sequence of pages.

User-Friendly URLs: Craft URLs that are not only SEO friendly but are also easy for users to remember and share. Avoid using generic or complex URLs.

Page Speed Optimization: Improving the loading speed of web pages to enhance user experience and meet the criteria set by search engines and also improves your overall Technical On-Page SEO.

Mobile Optimization: Ensuring that the website is optimized for mobile devices, as search engines increasingly prioritize mobile-friendly sites. This includes responsive design, mobile-friendly content, and a seamless user experience on various devices.

Crawlability and Indexing: Making sure that search engine bots can easily crawl and index the content on the website. This involves creating a sitemap, using robots.txt files, and addressing issues such as broken links and crawl errors.

Schema Markup: Implementing schema markup to provide search engines with additional context about the content on a page. This can result in rich snippets in search results, enhancing the visibility and relevance of the content.

Canonicalization:Resolving duplicate content concerns through the application of canonical tag. This helps search engines understand the preferred version of a page and avoids potential penalties for duplicate content.

Structured Data: Adding structured data to provide search engines with more information about the content on a page. This can enhance the display of search results and improve the chances of being featured in rich results and is good for Technical On-Page SEO.

Page and Content Hierarchy: Organizing content in a way that clearly communicates the hierarchy of information. This helps search engines understand the relationships between different pages and content elements.

Security (HTTPS): Implementing a secure connection through HTTPS, which not only ensures the safety of user data but is also a positive ranking factor for search engines.

Connect now with Virtual Digital’s SEO Team for improved and enhanced online visibility of your business website or alternatively call us on +27 68 690 8701 to arrange an SEO meeting.