Digital marketing has become the biggest buzzword nowadays. The problem is, most businesses don’t understand what it means or how they should go about implementing it into their company.
What is Digital Marketing?
Digital marketing is a form of advertising which uses electronic channels to connect businesses and consumers directly. This type of marketing encourages customers to get involved with brands they love through social media platforms and mobile apps. The main aim of digital marketing is to promote goods and services using multiple forms of electronic devices (such as computers, smartphones etc.). Some of these tools include websites, emails, text messages, social networking sites, video games, and virtual worlds.
How does it work?
Let’s take a look at some of how digital marketers utilize various electronic devices to reach out to customers.
Email marketing
Email is one of the most powerful digital marketing tools available because it allows you to send direct messages to your customer base via email. You can reach more people by sending personalized emails than ever before. It also provides an easy way for readers to opt-in to your newsletters and other communications.
Social Media Marketing
Social media is another great avenue when it comes to reaching customers. Facebook, Twitter, LinkedIn, and YouTube are all great places for businesses to market themselves. They offer businesses an opportunity to interact with potential clients on different levels and provide them with a chance to show off their products and/or services.
Search Engine Optimization (SEO)
Search engine optimization involves changing certain aspects of a website to increase its visibility within search engines such as Google, Bing and Yahoo. SEO companies use a variety of techniques including link building, content creation, keyword research, pay-per-click campaigns, web analytics, page tagging etc. to help businesses rank higher and gain more traffic from organic searches. Contact Us for our SEO services in Cape Town.
Mobile Apps Marketing
Mobile apps are now a huge part of our everyday lives and have become a quick way to communicate with friends and family. Many mobile applications allow users to book flights, place orders online, find music or share photos. These ‘apps’ are typically free and many times come preloaded onto phones.
Because of this, there is no need for companies to spend lots of money on traditional advertising.
The rise of digital marketing shows that more and more companies are starting to adopt this new technology. However, not every business will benefit from doing so. Small businesses may even find that they lose out on profit if they choose to ignore digital marketing altogether. Fortunately, there are ways that smaller businesses can implement digital marketing strategies without spending too much time and resources. Here are three effective digital marketing tips that any small business can follow.
Focus On Your Audience
It might sound obvious but one of the first things you need to do when planning a digital campaign is figuring out who your audience is. Who exactly is going to be reading what you write? What keywords should you focus on? Do you want to target specific types of people, based on age, gender, location etc.? Once you know your audience well enough, you can then start creating content that matches how your ideal customers think, speak and behave. By focusing on your audience, you’ll be able to create posts that resonate with them instead of just trying to appeal to everyone.
Create A Unique Tone Of Voice
You should always try to make sure that your message is clear and concise. But when it comes to digital marketing, it’s essential that you also consider the tone of voice you use during each post. If you’re trying to sell something, using humour or sarcasm won’t work. Instead, stick to simple language whenever possible as it makes it easier for visitors to understand what you’re trying to say.
Be Specific With Keywords
One final thing that you need to remember when planning your digital campaign is to ensure that you include relevant keywords. When writing about a topic, keep in mind which terms your readers would type into google to get information. This helps to ensure that your posts appear at the top of search results. For example, if you run a pet food store, you could write about dogs rather than general topics like pets or dog care. You’d have a much greater chance of being found by those looking specifically for information on dog food!
Digital marketing is important for all kinds of businesses, including startups, SMEs, B2B companies, eCommerce stores, and global corporations. Whether you’re planning to launch a new product or service, improve your existing brand image, reach out to new audiences, or simply drive more traffic to your website, digital marketing is an integral part of running a successful business.
Check our SEO page for more information on keywords research.
Top Reasons Why Digital Marketing is Important For Businesses.
This guide will help you learn more about why digital marketing is crucial for every business, whether big or small. So, let’s explore some of the most common reasons why digital marketing is important for your business:
It Increases Customer Engagement
Do you want to build loyal customers? How about increasing conversion rates? That’s where digital marketing comes in handy. According to HubSpot, businesses that invest in digital marketing are 47% more likely to convert their leads into paying customers. Also, they generate 18 times more revenue from their online channels compared to offline ones. In other words, customers spend less time browsing through countless websites, apps and social media channels, and more time buying your products or services.
It Boosts Up Return On Investment (ROI)
You may not think that advertising can lead to increased profits, but digital marketing has proven otherwise. According to Google Ads, 82% of consumers trust reviews and recommendations by people who share similar interests and hobbies with them. And according to Kissmetrics, 65% of consumers trust ads created by companies that show up in searches for similar products or services. Thus, having a strong presence in the market makes it easy for you to attract more customers.
It Gives Access To Potential Buyers And Clients
The internet is highly effective in connecting different people across the globe in just one click. Not only does this make it easier for you to find potential buyers and clients, but it also allows you to reach out to them easily. One way to do this is to create content-rich blogs, webinars, live streams and podcasts. These are great ways to keep your audience engaged because they allow you to connect with them in real life, even though there isn’t any physical meeting.
It Enables Businesses To Expand Globally
If you want to expand your business outside of your home country, digital marketing is key. Today, people travel and use smartphones everywhere — they might be going to bed at 8 PM when they’re waking up at 5 AM! You need to know how to cater to your target market wherever they are. For example, if your company sells luxury goods, then you’ll have to adapt your SEO strategy accordingly.
Final Thoughts.
There’s no denying the fact that digital marketing is important for a wide range of businesses. However, before you decide on investing in digital marketing, you should consider the above points carefully. This way, you’ll be able to come up with a plan that works best for your business and its goals.
